The Slotegrator company examined the events in the world of online gambling over the past year and compiled the list of main trends that will evolve in the industry in 2018.
Virtual reality is becoming more and more popular in online gambling. To date, many operators have already introduced this technology into their resources and remained satisfied with it. Nowadays, VR devices are very popular and easy of approach; hence, they become more attractive for the online casinos.
Games with live dealers have become highly demanded last year. And it is just the beginning of their successful development. The increasing popularization of live-games along with VR technology is expected this year. Developers plan to create games with improved functionality that are even more realistic as well as open new studios to broadcast games in real-time mode.
• Skill games
Most modern players rely not only on luck, but also on their own skills. It inspired a considerable number of providers to develop the platforms that contain strategy games. You have to apply certain skills in such games and this attracts players very much. This means that the skilled gamers will become extremely popular in the nearest future.
This concept implies the use of game dynamics and game thinking to involve the audience in the process of solving the marketing tasks. Gamification will undoubtedly become a new trend in gambling; it will provide new missions, competitions, bonus programs and rewards in order to attract more gamblers.
• Entertaining content
Online casino operators use every possible way to retain the customers on their resource. From now on, for this purpose there will be also used special sections with useful nongaming content: films, TV series, music videos and TV shows. Moreover, online casinos will provide plot detalization for some of the slots.
• Big Data
One more trend of the current year is Big Data technology. It provides the collection and storage of a huge amount of information; this technology is indispensable for the progressive online gambling industry. With the help of Big Data, the game adaptation to the interests and needs of the target audience can be provided in a more effective way.
• Mergers and acquisitions
According to experts’ forecasts, the gambling market will continue developing and by 2020, its volume exceeds $60 billion. Therefore, gambling companies will start developing and increasing the capital already in 2018...